There are new innovations seen every day in our lives. An innovation is a new method, idea, or product and I will be specifically highlighting technology. In my lifetime, social media has had the greatest influence on me and other people my age. New emerging apps such as Instagram, Snapchat, Twitter, and TikTok have dominated the app stores for years and gain millions of new users each year. This relates directly to Roger’s Diffusion of Theories and how or when people adopt new ideas.
As you can see based on the timeline below, there is a specific order in which ideas or technologies are adopted. You first begin in an exploratory phase, and this phase consists of the pioneers/ inventors of the idea. An example of this would be the app, Snapchat. Stanford University Students Evan Spiegel, Reggie Brown, and Bobby Murphy were the founders and first users of the app. Some early adopters included their personal friends and family which included some of the student population at Stanford. With the addition of the video and “stories” feature, millions of new users were on Snapchat and it gained a lot of exposure. This is called the early majority and by 2014, 40% of 18 year olds were using Snapchat on a daily basis.
This timeline does include a tipping point which is usually after the “climax” of the app. After this point come the late adopters who might just be trying out the app, are now old enough to be using the app, or are a part of an older generation. With Snapchat specifically, there have been over 100 million new users since 2015 so there are a lot of late adopters and laggards.
There will always be new innovations in life. Whether it is a new method, idea, product, technology, or social media platform we are affected by it. Roger’s Diffusion of Theories helps in understanding the timeline of an idea and explains each stage of adopting the idea!
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https://www.buycustomgeofilters.com/blog/snapchat-history-and-updated-timeline
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